We asked senior executives across 10 industries and 11 countries questions on the degree to which their business is being disrupted, the various disruptive forces impacting them, the pace at which these disruptive forces are accelerating, and the strategies they are employing to confront them. Using these responses, the ADI provides a measure of the magnitude and complexity of disruption that organizations are facing, accounting for overall disruption levels as well as the number of disruptive forces impacting an organization.
United States, Canada, United Kingdom, France, Germany, Italy, Switzerland, China, Japan, Saudi Arabia, and the United Arab Emirates
aerospace & defense, automotive, consumer products, energy & power generation, financial services, healthcare & life sciences, media & entertainment, retail, technology, telecom & cable
Executives surveyed
All results show combined, global data unless otherwise noted. U.S. n=667, Canada n=333, U.K. n=211, Germany n=194, Italy n=193, France n=209, Switzerland n=193, China n=667, Japan n=333, Saudi Arabia n=100, UAE n=100.
For the purposes of this report, most fieldwork was conducted using multimodal online and telephone interviews from August 14-September 30, 2024.
50% of executives surveyed are C-level and 50% of executives are working for $1B+ companies.
A supplementary survey taken after the U.S. election was conducted from from November 12-December 2, 2024.
