Marc Iampieri
New York
North America terminal operators will be under financial pressure in 2023. We expect container terminals and container operators’ margins will be eroded in the next two quarters, in part due to ancillary revenue being reduced in tandem with excessive SG&A, other fixed costs, and large CapEx pipelines which have been historically hard to shed.
In this article, we discuss the key recent trends in the container shipping industry, the findings of our recent survey with AlixPartners importer/exporter clients, and the implications for terminal operators and container carriers.
Today’s North American container terminal operations are a far cry from what many saw as the record-breaking profit machines of 2020 and 2021. Elevated volumes coupled with constrained supply chains resulted in two profitable years with unprecedented results for these companies’ financials, as we explored in AlixPartners’ 2022 Container Shipping Outlook.
During that time, port operators dealt with substantial fluctuation in volume, overwhelming congestion at their sites, vessel backlogs, equipment and labor shortages, as well as multiple bottlenecks throughout the inland supply chains. When we look at what 2023 could bring to this industry, our outlook returns a much different scenario, estimating a potential flip in the supply-demand mismatch as soon as 2023. It’s looking more and more like we got that forecast just about right.
As COVID-related restrictions began to expire, we have observed softer cargo volumes across several marine trade lanes, as the National Retail Federation forecasts declining US imports at least for the next several months as the current inflationary market has slowed down overall consumer discretionary spending. Likewise, US imports from Asia have declined in recent months, and are likely to continue declining into 2023 if the ILWU and West Coast terminal operators fail to reach a contract agreement in Q1 2023 after eight months of ongoing negotiations.
In that context, we recently attended the Containerization & Intermodal Institute conference in December 2022, where we heard a somewhat similar sentiment from terminal operators, container handlers, and 3PL executives around potential erosion of container volumes and non-core revenue entering 2023. This sentiment appears to be anchored on the continuing pressure on global seaborne trade volumes coupled with push back on accessorial costs. In our conversations, we were able to further understand what trends appear to be driving specific sectors like consumer goods and industrials, and what larger players are requesting from their operators and freight forwarders.
With that in mind, we have reached out to a sample of AlixPartners clients to investigate the other side of the value chain. More specifically, we set out to understand how these companies managed their container volumes and accessorial costs in 2022 relative to 2021, and what are the expectations coming into 2023.
To assess these areas objectively, we elected three dimensions for our survey that contrast 2022 and 2021 and one that looks forward into 2023, gauging their expectation around detention and demurrage cost in comparison to their 2022 expenses:
Well, that is exactly what we decided to do. We observed that operators’ non-core revenue went up during COVID-19 in 2020 and 2021. Two factors appear to have driven this increase: (i) Beneficial Cargo Owners (BCOs) were not fully equipped to turn their operations around during the COVID pandemic, often relying on urgent loads and ship-to-order strategies; (ii) the widely reported supply-demand mismatch for logistics services, including container shipping and handling.
When it comes to surveyed companies, respondents span across five major sectors that are heavy users of import/export services and operators: Consumer Products (40% of respondents), Retail (27%), Industrials / Manufacturing (20%), and Transportation (14%).
Observing the survey results, the overall sentiment in the industry appears to be pessimistic from a container volume and accessorial revenue perspective. Container Storage Time – a key metric for demurrage and detention revenue – has shown sequential erosion between 2021 and 2022, 38% of respondents indicating shorter time spent at the port in 2022 versus the previous year, and 56% indicating shorter time spent outside the port (see Figure 1). Additionally, the amount of spend with Container Demurrage and Detention Cost seems to have decreased between 2021 and 2022 at 63% of respondents, with expectation of accelerated decline in 2023 (Figure 2).
While many factors drive the observed behavior, the reasons identified in the survey commentary can be categorized in three areas:
With the perspective described above and the expected decline in ancillary revenue coming into 2023 (either from reduced volume or reduced rates), we understand that terminal operators can adopt three basic strategies to help insulate their financials from these ongoing trends:
Of course, the strategies above are not mutually exclusive. It’s crucial for terminal investors and owners to know specifically where their competitive strength lies, and to determine whether their challenge is to begin making initial efforts and investments or to double down on previous moves so they can fully exploit the opportunity to improve the business.
For most investors, the bottom line is that there’s still plenty of opportunity to create value in this market despite the changes that have reshaped the industry in recent years and the potential obstacle we’re seeing on the road. These phenomena are nothing new to the shipping and terminal industry, but it might require active work after two years of overearning and overspending during a disruptive pandemic. It will require sharp analysis, difficult choices, and a commitment to rigorous, disciplined execution. And although it might not be good news for terminal operators worldwide, it is something that should be planned for and addressed now.
Now after reading this, what do you think. Were we right or wrong?