Mark Wakefield
Detroit
To coincide with the launch of our 20th annual AlixPartners Global Automotive Outlook, we were recently joined by Larry Burns to discuss the future of the automotive industry and, specifically, “new mobility.”
Larry served as General Motors Corp.’s Vice President of Research and Development for several years and, more recently, as Director of the Program for Sustainable Mobility at Columbia University and as a Professor of Engineering Practice at the University of Michigan. He also has authored two books, Reinventing the Automobile and Autonomy: The Quest to Build the Driverless Car (HarperCollins). Larry was interviewed by one of AlixPartners’ top new-mobility experts, Shea Burns (no relation), a partner in our Automotive and Industrial Practice.
The discussion focused on why companies in the auto industry need to fundamentally change their business models and think of themselves not as being in the transportation industry, per se, but in the “accessibility” industry — figuring out ways to help today’s tech-savvy consumers gain access to their wide array of interconnected needs and wants. We think you’ll find what Larry says to be of great interest!