Sanjay Verma
Silicon Valley
Telcos seeking to go "beyond connectivity" isn't new. Over the last 10 to 15 years, telcos have made a push into ICT, lifestyle services, utility / insurance resell, fintech, marketplaces and even healthcare. The motivation for such diversification was always clear - to find new growth sources as the connectivity business becomes increasingly commoditized and to monetize the B2C and B2B relationships. A number of telcos globally had made it a centerpiece of their strategy but have had mixed results over the years. Even while some of the telcos have been successful at revenue diversification, translating that into margins and sustained shareholder returns has been difficult.
The recently evolving vision of telcos seeking to become techcos seems fundamentally no different from the endeavors in the past, except it has an added objective of seeking better valuations. Tech companies currently have 5 - 15x market cap to revenue multiples versus the telcos at 0.5x - 1.5x. While the "why" for such a shift is clear, the "what" and "how" seems missing in the current narrative. Tech is a highly competitive sector (given the number of startups, pace of innovation and VC investments) and, therefore, there is a need to drive clarity on the telco's proposition in the sector and on their right to play. Further, tech companies are set up and operate very differently from telcos. Therefore, discussion is also required on how telcos can change their DNA sufficiently and quickly.
What is holding the telcos back?
We had conversations with telco leaders across geographic markets testing our hypothesis on the key challenges the telcos are facing to go "beyond connectivity". A few common themes emerged:
What needs to be different this time around?
The telco to techco journey is risky, complex, and painstaking but not entirely impossible. Besides addressing the above roadblocks, we see four elements that telcos will need in their transformation recipe to improve the odds - prioritization, product centricity, partnerships, and persistence.
Prioritization
: A massive shift of this magnitude requires ruthless prioritization and value orientation - from crafting the vision to day to day execution. Tech companies prioritize significantly and go to market initially with one product. Only after they taste success and sense other market gaps or unaddressed customer pain points, they expand to other product lines. Therefore, keeping the starting point of the journey simple and practical is essential. Secondly, it is important to ask what legacy business / operations the telco needs to give up as it gets into the new tech business. Finally, adopting a Private Equity lens to value orientation throughout the transformation helps efficient scoping and use of resources.
Product centricity:
Software development and tech product launch is a critical different skill than network builds and operations. Telcos will need to create a separate product-centric and high performance organization that is staffed with very different capabilities - teams working in an agile manner, focused on high velocity and iterative product releases, and able to gravitate towards a niche that the company can successfully fill and differentiate from competition.
Partnerships:
Partnerships are widespread in the tech industry for a good reason. They offset R&D costs and facilitate access to skillsets / markets and accelerate the time to cash. As per Harvard Business Review, 94% of tech sector executives consider partnerships as imperative. Telcos will face a number of "make vs buy" decisions as they manifest on the techco journey. In the past, they have been challenged to effectively make the trade-offs and to take a cross-ecosystem perspective in building partnerships.
Persistence
: A techco transformation is a multi-year commitment from all stakeholders including the telco's Board. Becoming aware of the magnitude of change and committing to the transformation is only the initial step. Being persistent and executing on a set of micro transformations provides for a better chance of success than a burst of large-scale enthusiasm.
A lean and efficient connectivity service operations is a must-achieve and an early milestone in the telco's ambitious journey on "beyond connectivity". Not only are the savings from efficiency programs needed to fund the growth aspiration, but a leaner organization is also easier to navigate in what can be choppy waters here. Telcos may not have time on their side to revisit the age-old "beyond connectivity" question in yet another new framing in the future. It is time now to decide and execute!