Spending, Disrupted: AlixPartners' 2025 Global Consumer Outlook

The global consumer spending landscape is more complex than ever as we prepare to enter 2025. Businesses and consumers alike continue to grapple with the aftershocks of the past few years, marked by significant disruption driven by economic and geopolitical shifts. 

Concurrently, the consumer ecosystem evolves at a rapid pace. Digital technologies, AI-enhanced shopping experiences, and sustainability priorities are reshaping how consumers think and act. 

This report examines the global consumer spending outlook for 2025, leveraging insights from more than 15,000 consumers. Will spending patterns continue to be suppressed after a muted 2024? If so, why? And how will consumers keep their finances under control? In answering these questions, we aim to equip business leaders with actionable insights to stay ahead in this dynamic environment. 

Access the full report to explore:

• Global spending intentions for 2025 by region, demographic, and category
• Six reasons why consumers will spend less in 2025
• How consumers will spend less in 2025: four emerging themes
• The wish list: If consumers had more income in 2025, how would they spend it?

About this study

Research for Spending, Disrupted: AlixPartners' 2025 Global Consumer Outlook was conducted between September and October 2024. Survey respondents comprised 15,434 consumers from nine countries—China, France, Germany, Italy, Saudi Arabia, Switzerland, United Arab Emirates, the U.K. and the U.S. 

If you’d like to explore further consumer analysis from our data set by country, sector, or consumer demographic, our authors are available to discuss the findings in more detail.