How big tech is advancing AI ambitions

With tech's cloudy future—especially regarding artificial intelligence’s (AI) evolution over the next 5-10 years—leading tech players must experiment and make calculated bets to find creative solutions to grow.  

Whether they believe AI will be transformative is moot, as the fear of missing out is fueling lofty investments to avoid being left behind. These investments come at the cost of other strategic initiatives at a time when tech companies are already course-correcting from pandemic over-hiring and battling economic headwinds in this high-interest-rate environment. 

Our team conducted this year’s Tech Sector Growth and Performance Survey with nearly 350 tech executives across North America and EMEA to dig deeper into the strategic initiatives that tech companies are prioritizing in response to uncertain market conditions. 

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We have identified three critical themes from our study that will significantly influence tech companies’ strategic priorities for the foreseeable future.

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Leadership perspectives

A confluence of factors determines where tech companies sit on their growth versus performance pendulums. Our leaders share what tech companies most need to consider to strike the best balance between growth and performance now and in the future.

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Webinar: Tech Sector Growth & Performance Report

This year’s Tech Sector Growth and Performance Report surveyed nearly 350 tech executives across North America and EMEA to dive deeper into the strategic initiatives that tech companies are prioritizing in response to uncertain market conditions. Watch the webinar to hear more from AlixPartners' Giuseppe Gasparro and Eitan Schori.

News: Tech execs are freeing capital for robust AI investment

Investment in artificial intelligence is set to consume an increasing share of R&D budgets and capital expenditures at tech companies, underscoring a sector-wide belief that AI is the primary driver of future growth. However, industry executives say the benefits of these investments aren’t readily evident.

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