WWD: AlixPartners Launches AI Profit Engine to Improve Retail Forecasting and Drive Profitable Growth

07 April 2025

AlixPartners' new AI engine is designed to power profitability for retailers. John Samuel, partner and managing director, shares that retailers have historically relied “on rigid, top-down forecasts that struggle to adapt to shifting customer trends and operational realities — making it difficult to model scenarios or align financial goals with actual demand.”

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