Anita Wu

Anita excels in translating strategy into operations to construct productive and profitable businesses. She serves as the global co-leader for the Retail Organization Transformation practice, collaborating with clients across the Americas, Asia, and EMEA.

Having guided executives through challenges at every stage of the business lifecycle, Anita stands out in advising companies to align operational focus with the right business strategy and operating models. Leading with empathy, she integrates her background in social psychology into her implementation approach, enabling her to deliver resilient and sustainable change.

Anita finds enjoyment in tackling complex problems and unraveling intricacies within multi-brand, multi-national companies. She has an impressive track record of helping clients turnaround and achieve exceptional growth.

Beyond client service, Anita holds the role of the global leader for AlixPartners' Women's Empowerment Matters network, the largest Employee Resource Group (ERG) at the firm. She has received multiple Achievement in Excellence awards for the initiatives led by WE Matters.

Anita holds an MBA from the Massachusetts Institute of Technology's Sloan School of Management, and a Bachelor of Science and Bachelors of Commerce from the University of New South Wales in Sydney, Australia. She has previously served as a trustee of the MIT Corporation, the school’s board of trustees.