Iona McCall

Iona is a professional economist with over 20 years of experience. She specializes in competition and regulatory matters and has an established reputation for delivering rigorous economic analysis for clients both as an advisor and an expert witness, in particular with respect to anti-competitive agreements, abuse of dominance infringements, and associated private damages claims.

She is a founding member of W@CompetitionUK and has written and spoken widely on competition matters. In 2019, 2020 and 2021, Iona was named by Who’s Who Legal as a Future Leader as an expert in the field of competition economics for her "sound and thorough analysis" and for being a "down-to-earth economist who does not blind you with economist science".

Iona holds an MSc Economics from the London School of Economics and a BSc (First) in Economics and French from the University of Birmingham. Iona also spent a year studying economics at the Sorbonne in Paris.​