Fabrice co-leads our Marketing Effectiveness practice. He has 20 years of experience in bridging marketing strategy with advanced analytics and digital innovation. Fabrice brings to our clients a strong record of unearthing revenue growth opportunities by means of customer targeting and retention, notably by applying data science. He is also experienced in media mix optimization as well as customer and product portfolio rationalization. A voice-of-the-customer aficionado, Fabrice is passionate about designing seamless and enjoyable end-user experiences. Fabrice has held global corporate roles in brand management, market research, and analytics strategy in CPG, consumer electronics, foodservice, and luxury goods.
Fabrice has a Master of Science in quantitative marketing from Université de Paris-Dauphine and an MBA from Columbia Business School.