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Hisham brings over 20 years of extensive consulting and executive management experience in the retail and consumer industries across the Middle East and North Africa (MENA) region.
He has a proven track record of successfully designing and implementing growth strategies, comprehensive performance improvement and value creation programs, business transformations, and strategic organizational operating models.
More specifically, Hisham has extensive expertise in market entry, commercial and operational turnaround, go-to-market planning, cost cutting, and organizational-structure design.
Previously, he had management roles at Strategy& (formerly Booz & Company) and at a key regional retailer.
Hisham has an MBA from London Business School.
