Meghan Hayward

Meghan is a seasoned retail leader with almost twenty years of experience enhancing profits and sales for direct selling organizations, specialty retailers, and department stores. She has collaborated across various functions to add value by integrating customer data into marketing and merchandising, redesigning processes, streamlining product categories, improving digital marketing strategies, and making other operational enhancements.

Currently, she heads the consumer insights function at AlixPartners. She is instrumental in developing a comprehensive understanding of the consumer by merging client data, third-party spending data, and primary research to analyze consumer psychographics.