Bridget McVerry

Bridget guides energy and industrial companies to efficiently drive top-line growth in their B2B and B2C businesses. She brings a practical, implementation-focused approach to identifying and capturing value through commercial and operational improvement. Her work focuses on organization and operating model design, go-to-market strategy, sales transformation, channel management, marketing efficiency and effectiveness, site operations, and implementation. Known as a change agent for her clients, Bridget effectively connects across stakeholder groups and helps companies embrace and execute measurable, sustainable change from the corporate office to the front line.

Key engagements

• Designed and implemented a B2B and B2C sales transformation for a multinational company. Determined customer profitability and designed the go-to-market approach, coverage model, right-sized organization, and commercial enablement tools to drive profitable growth.
• Led the marketing transformation for a $2 billion commercial and consumer products business. Optimized spend efficiency and effectiveness across markets, programs, and media channels and designed a new, lower cost organization and operating model to sustain value capture.
• Led the development of a new operating model and organizational structure spanning commercial, operational, and industrial functions for one of the largest specialty chemicals companies delivering over $300 million in value.

Bridget serves as the Local Market Leader for AlixPartners’ Los Angeles office. She is a graduate of Duke University and holds an MBA from Northwestern’s Kellogg School of Management.