Skip to contentSkip to footer
How we helped
The behind-the-meter market was poised to grow, but how fast, and how much? A high-growth start-up company needed to know. The company was preparing for to raise capital to fund their next stage of growth, but knew that the market opportunity for behind-the-meter batteries depended on a labyrinthine array of state and federal policies and tariffs, local incentives, and even local building codes.
Customers themselves were also a significant factor: adoption of battery storage technology depends on the potential to generate bill savings, grid security, and other environmental and sustainable concerns. We were brought in to provide expertise and advanced market modeling.
Our team triangulated the size of the market using both top-down and bottom-up approaches, entailing solar attachment rates and electric vehicle (EV) purchases, and, at the more granular level, processing tens of thousands of customer load profiles to size the technical potential for the market at full adoption. We also simulated the economics of battery adoption using tariff and rate structures and load profiles for commercial and multi-family residential buildings. Into that model, we layered in the influence of local markets, rules, and incentives, and compared the projected adoption rate to historical adoption rates for comparable new technologies.
The rich market assessment we delivered to company leadership was used to inform the company’s growth strategy and investment priorities as well as fundraising discussions with potential investors. Within the assessment was an implicit focus on go-to-market questions for the next phase of growth. When the next phase was green-lit, we had a heat map prioritizing specific target customers by both building type as well as location, and providing a blueprint for the customer base of tomorrow’s grid.