For a publicly held manufacturer of semiconductor wafers and photovoltaic (PV) panels, a slower-than-expected ramp up of solar business had put pressure on finances. The company had €300 million in revenue and over 1,500 employees, and knew that it had to adapt to capitalize on the growing renewables market, but needed help with its business plan and strategy positioning.

Despite a steady increase in solar adoption, the company had a lack of visibility into key customers and the ramp up of the next generation of electronics. It was operating under a new business model, weighed down by increased cash consumption and risk management, without the upsides of that operational shift. There had not been a proper assessment of risks, nor a strategic positioning of the solar business.

We were enlisted to develop business plan scenarios, forecast cash consumption through a two-year runway for growth, and identify possible downside risks as well as upside potential. Company leadership knew that if they could steady the business and adjust their positioning, there was a major opportunity to seize.

Our work also entailed raising cash, establishing top-down savings requirements, outlining and communicating the master plan, setting up implementation plans, defining organization structures, and tending to the company financials forecast.

Following the engagement, company leadership had a stabilized business plan, strategic positioning for subsector of the company, and a restructuring plan entailing 20% of savings. Going forward, the company had new organizational structures in place and restructured equity and debt profiles. Financial risk had been dimmed at the same time as the company shifted to capture future upsides.