Media & Entertainment

New technologies, new entrants, and shifting consumer behaviors are catalyzing waves of transformation across the media and entertainment landscape. Digital disruption forces legacy media businesses—such as broadcasters, publishers, and traditional advertising channels—to evolve rapidly as the status quo perpetually shifts.

We believe this constant change provides innovative players in the media ecosystem with heightened opportunities to win against the competition and grow in value. At AlixPartners, we leverage our deep expertise in large-scale transformation to help legacy media, content creators and distributors, digital advertising and advertising technology companies, agencies and marketing services, leading gaming companies, and digital marketplaces navigate the ever-changing media landscape. Our complex, strategic solutions allow players to stay ahead of market shifts.

We partner with management teams, boards, and investors to accelerate value creation and achieve commercial excellence by evaluating key operational levers such as customer lifetime value, churn, return on invested capital, production life cycle, go-to-market strategy, and pricing effectiveness. Our differentiated approach deploys small teams with deep industry and functional expertise. We embrace a pragmatic, collaborative style by providing hands-on support, ensuring strong stakeholder buy-in, building trust with your teams, and rigorously tying results to P&L impact.

We help advise players across the content creation and distribution value chain. For content creators and owners, we work with studios, production companies, broadcasters, and networks. For content distributors, we work with traditional cable or multichannel video programming distributors (MVPDs), virtual MVPDs, and OTT providers—including SVOD, AVOD, and FAST.

Our tailored service offerings include:

• Commercial revenue growth & customer lifetime value (CLV) improvement
• Pricing & promotional effectiveness
• Go-to-market & sales enablement
• Churn management
• Content ROI maximization
• Production life cycle cost optimization
• Deal cycle support, including due diligence, carve-outs, and post-merger integration

Agencies & Marketing Services

We work with marketing and creative agencies, talent agencies, and other advertising and promotional services companies, including HoldCos, subsidiaries, and independent agencies. Our team has experience supporting service delivery operating models with organizational transformations as well as product and technology modernization, go-to-market, procurement, data compliance, and deal cycle support—such as due diligence, carve-outs, post-merger integration, and synergy realization.

Digital Advertising & Ad Tech

We advise companies across the digital advertising value chain, including buy-side, sell-side, and advertising technology vendors such as SSPs, DSPs, DMPs, ad networks, and ad exchanges. For digital advertisers, we work with publishers such as display, search, and digital-native platforms that depend on advertising revenues.

Our team has experience helping digital advertising companies and their sponsors improve their operating performance across multiple strategic levers, including QuickStrike® assessment of business units to decide exit or entry, sales force effectiveness, product and technology innovation, organizational transformation, procurement, M&A strategy, and data, compliance, and risk.

Publishers

We work with newspapers, publishing houses, and education services companies. Our global team has experience driving value creation for legacy media companies—implementing end-to-end company turnarounds to reposition for the future with deep knowledge and understanding of the challenges facing legacy media economic models and success factors for new digital models, including eBooks and audiobooks, online platforms, and digital subscription models.

Gaming

We work with leading global gaming companies, including video game software, hardware, and services, and online gambling companies, such as digital and sports betting, with experience driving transformation programs across product and technology modernization and innovation, procurement value creation support, working capital improvement, organizational transformation, and M&A.